Launch Film (2023)
Social Campaign
Client: Cozy Gent
Bedsheet brand Cozy Gent needed a hero video for the launch of their Kickstarter campaign, raising funds to bring their product to full production. I directed and edited this fun comedy piece, getting across the essential details of the product while also showcasing the quirky character of the brand. While the Kickstarter campaign got off to a flying start, raising nearly all of the funds to meet their target in just a matter of days, the founders pulled the plug before the end of the fundraising window due to unforeseen circumstances with their manufacturing process. They plan to re-launch the campaign in 2024.
Shot at Tungsten Studios with RED V-Raptor.
Agency: Piccallo
Production: Tungsten Media
Director/Editor - Christian Holtappel
Producer - Robin Baker
Cinematographer - Chris Ogden