Launch Campaign (2022)
Social Campaign
Client: Dense Hair Experts
Men's haircare brand Dense commissioned a campaign to launch their new brand with a focus on raising awareness about the effects that hair loss can have on men’s mental health. This massive campaign included a wide variety of video content, ranging from interviews with professional barbers, science Q&As with doctors and pharmacists, product “how-to” videos, an hour long podcast-style conversation around mental health, and more - amounting to over 50 assets in total. These films used a multi-cam approach and incorporated BTS footage into the edits to capture the relaxed and approachable feel that the brand was looking for.
Shot at Tungsten Studios in Leeds with RED V-Raptor and BMPCC.
Agency: Kiss Branding
Production: Tungsten Media
Director/Editor - Christian Holtappel
Producer - Simon Sturgeon
Cinematographer - Andrew Beniston