Gardeners (2023)
Social Campaign
Client: EvenGreener
After the success of our previous work for EvenGreener, their marketing team returned to Tungsten Media for another social media campaign in 2023. This time the brief was even more open, and I once again took the creative lead to conceptualise a trio of comedy films (as well as a longer “supercut”) that would that not only champion relatable moments of horticultural joy, but also inspire consumers to seek out their own - whether that’s the little rituals of using an EvenGreener product, the romance of a thriving veggie garden, or the reward of ecological diligence. To tie them all together, I pitched a cheeky tagline that would link the health of our gardens to the health of our environment in the same breath: “EvenGreener. How green is your garden?”
From there, I would go on to write the scripts, create animatics, cast and direct the shoot, and edit the final films together. The films were shot on a set of anamorphic lenses at a pair of lush locations, and even feature a cameo from one of my cats, Rocky, in the role of flora-maiming Moonbeam. These films gave EvenGreener their highest performing ad campaign to date, with the “Jonny” film in particular almost doubling the amount of page views for their Bokashi Bin product for the first 10 months of 2023 within two weeks.
Shot on location in Leeds and North Yorkshire with RED V-Raptor.
Production: Tungsten Media
Director/Editor - Christian Holtappel
Producer - Robin Baker
Cinematographer - Andrew Beniston