Find Your Sparkle (2024)
VOD + Social Campaign
Client: Lights4Fun
This Christmas campaign for Lights4Fun aimed to capture the excitement of transforming our homes for Christmas with decorative lights. With a variety of hero products to showcase that were all sources of light themselves, we had to compose and light our scenes in a way that would both emphasise their “sparkle” and evoke the cosiness and warmth of the winter season. I worked closely with the creative team at Ponderosa to direct and edit the 30 second hero ad for VOD audiences, along with a set of 15 and 6 second cutdowns for social media platforms and YouTube pre-roll.
Shot at Tungsten Studios with RED V-Raptor.
Agency: Ponderosa
Production: Tungsten Media
Director/Editor - Christian Holtappel
Producer - Jo Kendall
Cinematographer - Mark Forrer